Ocean Avenue is a casual lifestyle brand that offers women’s clothing and accessories inspired by the beach and the outdoors. Julianna graduated from the Fashion Design program at Ryerson University and learned how to make handmade jewelry. She travelled to the west coast where she enjoyed making jewelry on the beach and spent her summer days by the ocean. Influenced by the casual style she sought comfort over fashion. After moving home, and finding herself unemployed Julianna started her own business and launched her clothing line. Since 2012 she has been designing clothing and making handmade jewelry full-time. Ocean Avenue offers clothing that is comfortable, affordable and stylish. Julianna chooses renewable materials and eco-friendly textiles whenever possible. All items are handmade, or locally produced here in Canada. In June of 2015 Julianna opened her first retail store, the Ocean Avenue Boutique offers all styles from the brand itself as well as other handmade items from local artisans. It is located at 885 Lakeshore Rd E in Mississauga, Ontario. Items are sold in store, online, at consumer trade shows and through private shopping events.